#creativeexperience

How digital printing and digital finishing are shaking up the packaging market?

25 Jun 2018
17:00 - 17:30
Round table

How digital printing and digital finishing are shaking up the packaging market?

Today, large digital formats make it possible to produce applications previously reserved for offset and screen printing. Thanks to the new market orientations such as personalization and the significant growth of formats such as B1 and B2, the packaging world is changing. Packaging or labels become more and more interactive, including elements to attract consumers, hold their attention, and even achieve dynamic promotions.